Heron Preston has become a cultural icon in youth culture, known for his bold aesthetics.
Preston now functions as an artist, creative director, content creator, designer and DJ, applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Francisco upbringing; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation and unpredictability. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them.
His signature style has earned him collaborations with the likes of Virgil Abloh. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.