The “Y” stands for YOHJI YAMAMOTO, the “3” represents adidas’ three signature stripes and the “-“ signifies the link between the two.
Launched in October of 2002, Y-3 presaged the contemporary obsession with designer athletic wear by being the first to blur the boundaries of style and sport. With its inception, Y-3 launched an entirely new product category – one that still blends equal parts luxury, wit, craftsmanship, and forward-thinking design.
Each season, Y-3 creates 21st century sportswear that captures the essence of fashion and culture at that given moment.
“Y-3 has been born from the fusion of the seeming opposites of sport and style. Together with adidas we worked on forming something that didn’t exist and that completely projects the future.” Yohji Yamamoto.